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– Nelson Mandela

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Discussion 1_Strategic Management Capstone

Discussion 1_Strategic management

Q McDonald’s operates globally. Visit the company's websites and also search for other resources and perform a SWOT analysis on the company's internal factors (so, just the strengths and weaknesses for now). Important: Do not search for or use an already-performed SWOT analysis. The point of the assignment is for you to think about and analyze the company. Your response must include at least one reference about the company. Post a response to Discussion Topic by Saturday midnight East Coast US time. Websites: o https://www.mcdonalds.com o http://corporate.mcdonalds.com/mcd.html o http://www.slate.com/articles/life/food/2009/06/how_mcdonalds_conquered_france.html

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From the experiences that I have of McDonald and the website, I think the strengths and weakness I want to discuss are: Strengths • Digital marketing An attractive website with strong visuals to cater to the taste buds of the digitally driven customer base. It is undeniable that the colorful burgers and well-balanced website, is a strong crowd puller, especially the ones who order online and are attracted by strong digital content • Food combo offers Not only are the food offered suited to the budget needs of different income groups, but their luck is with them in the amazing and lucrative combo offers that they give, which are well-suited to satisfy every hunger. It looks into hunger of all types and offers something for everyone, both vegetarian and non-vegetarians.